horse riders

Developing satisfaction measure Research with cyclists, pedestrians and equestrians

Future Thinking
Publication date: 
January 2018

Transport Focus represents the interests of users of England’s motorways and major ‘A’ roads (the Strategic Road Network or SRN) and therefore wanted to understand the experiences and needs of cyclists, pedestrians, equestrians and carriage drivers who travel along SRN ‘A’ roads or need to cross any part of the SRN.

Future Thinking was commissioned to study these audiences, exploring not only their attitudes towards and interactions with the SRN but to also gauge views of the best means by which to achieve a robust future measurement of SRN satisfaction for these groups.

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