Last January, I decided to call a meeting to launch the idea of a Cycling Embassy to promote the idea of better cycle infrastructure design and implementation. As the Internet was able to bring home the bicycle riding experiences of people overseas, I started to consider my own experiences campaigning at local and national level and how futile it seemed in the context of a country that’s not only wedded to the motor car but seemed to view any other mode as an obstacle to progress resulting in street designs utterly hostile to anything without an engine.