Cycling for the Rest of Us

Cycling should be the simplest, easiest and most convenient way to get around in most places in the UK, and yet the reality is that it's not – the roads are busy, and feel unsafe or unpleasant to ride on, and what cycle paths there are seem to take the long way round, or run out just when you need them most.

The Dutch and the Danes have demonstrated that it is easy to provide safe, attractive and efficient routes for cycling, away from fast traffic, which anybody and everybody – men and women, old and young, and rich and poor – want to use.

We at the Cycling Embassy of Great Britain want to see an end to cycling being pushed to the margins; we want to see a network of direct, well-designed, separated cycle routes that are safe even for young children to use.

A mother and her two young daughters ride their bikes on a wide cycle path
Two women ride bikes side-by-side, laughing as they go
Two young girls ride home from school using a cycle path. Other children and parents stand and talk by their bikes on the footpath in the background.

Why I joined the Cycling Embassy...

“While I would place myself in the "quick and the brave" category, I have little kiddies and a wife for whom I want to make sure that you don't have to be the bravest, fastest or most assertive individual on the planet to feel like you fancy taking the bike instead of the car. Put simply - cycling should not be survival of the fittest.”
Join us!

Good Cycling Facility of the Week

Cycle-only filter, Delft, The Netherlands
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